Here are a few examples of Expected Click-Through Rate (CTR) for different scenarios:
1. Highly Relevant Keywords: If someone searches for "buy red running shoes for women" and your ad is highly relevant and specific to that search query, then the expected CTR would be high.
2. Branded Keywords: If someone searches for your brand name, and your ad is the first one they see, then the expected CTR would be high.
3. Specific Audience Targeting: If you are targeting a specific audience with your ad, and your ad copy is tailored to their interests, then the expected CTR would be high.
4. Competitor Keywords: If you are bidding on your competitor's brand name, and your ad is highly relevant and specific to their search query, then the expected CTR would be high.
5. Generic Keywords: If someone searches for "running shoes" and your ad is not very specific or relevant to the search query, then the expected CTR would be lower.
6. Low search volume keywords: If you are bidding on a low search volume keyword, the expected CTR would be lower because there are fewer people searching for it.
Overall, the expected CTR is determined by various factors, such as the relevance of your ad to the user's search query, the competitiveness of the keyword, and historical performance data. By focusing on creating relevant and specific ads for your target audience, you can increase your expected CTR and improve the performance of your Google Ads campaigns.
