Creating a campaign in Display & Video 360 (DV360) involves several steps to set up, configure, and launch your digital advertising efforts. Below are the general steps for creating a campaign in DV360:
1. Sign In to DV360:
- Log in to your DV360 account using your credentials.
2. Navigate to Campaigns:
- Once logged in, you'll typically start from the DV360 dashboard. Navigate to the "Campaigns" section, which is where you'll create and manage your campaigns.
3. Create a New Campaign:
- Click on the "New Campaign" button to initiate the campaign creation process.
4. Campaign Basics:
- Fill in basic campaign information, such as the campaign name, start and end dates, and the advertiser for which you're running the campaign.
5. Objective Selection:
- Choose the campaign objective that aligns with your advertising goals. Common objectives include brand awareness, website traffic, conversions, and more.
6. Line Item Creation:
- Within the campaign, create one or multiple line items. Each line item represents a specific set of targeting and delivery parameters for your ads. You can have different line items within the same campaign for different audiences, ad formats, or platforms.
7. Line Item Settings:
- Configure the settings for each line item. This includes defining the ad format (display, video, native, etc.), targeting criteria (audience, demographics, geography), bidding strategy (e.g., CPC, CPM), and more.
8. Creative Asset Upload:
- Upload the creative assets for your ads, which may include images, videos, ad copy, and landing page URLs. Associate these assets with the respective line items.
9. Inventory Source Selection:
- Specify the inventory sources where you want your ads to appear. Choose from websites, apps, ad exchanges, and other sources.
10. Budget Allocation: - Allocate a budget for each line item or set of line items. Define how you want to distribute your overall campaign budget among different line items.
11. Bidding Strategy: - Choose a bidding strategy for each line item based on your campaign objectives. Options include automated bidding strategies like Target CPA, Target ROAS, or manual bidding.
12. Frequency Capping: - Set frequency capping limits to control how often users see your ads within a specific time frame.
13. Ad Scheduling: - Specify when your ads should run, including days of the week and times of day. Customize the ad delivery schedule to align with your target audience's behavior.
14. Verification and Brand Safety: - Enable ad verification tools to ensure that your ads are displayed in brand-safe environments and are viewable by users.
15. Conversion Tracking: - Implement conversion tracking to measure the performance of your campaign in driving desired actions, such as website visits or purchases.
16. Review and Save: - Review all your settings, configurations, and creative assets for accuracy. Make any necessary adjustments and then save your campaign and line item settings.
17. Launch Your Campaign: - Once you're satisfied with the setup, click the "Launch" or "Activate" button to start your campaign.
18. Monitor and Optimize: - After your campaign is live, regularly monitor its performance using DV360's reporting and analytics tools. Use the data to make adjustments, optimizations, and refinements as needed to improve campaign results.
Remember that these steps provide a general overview of campaign setup in DV360. The specific options and features available to you may vary based on your account settings and campaign objectives. It's essential to follow best practices and continually analyze your campaign's performance to achieve your advertising goals effectively.
