Creating an insertion order (IO) in Display & Video 360 (DV360) involves several steps to set up a campaign. Below are the typical steps with an example campaign for context:
Step 1: Log In to DV360
- Open your web browser and go to the DV360 platform.
- Log in to your DV360 account using your credentials.
Step 2: Access the Insertion Orders Section
- Once logged in, you'll land on your DV360 dashboard or main navigation menu.
- Click on the "Insertion Orders" or "IOs" section to create a new IO.
Step 3: Create a New Insertion Order
- In the Insertion Orders section, click the "+ New IO" button to initiate the IO creation process.
Step 4: Fill in IO Details
Example Campaign:
- Advertiser: Choose your advertiser. Example: "XYZ Electronics."
- Name: Give your insertion order a name. Example: "Summer Product Launch Campaign."
- Start and End Dates: Set the campaign's start and end dates. Example: Start - June 1, End - August 31.
- Budget: Specify the total budget for the campaign. Example: $50,000.
- Pacing: Select the desired pacing option. Example: "Even pacing" to evenly distribute the budget over the campaign duration.
- Currency: Choose the currency for the budget. Example: USD.
- Notes or Comments: Add any relevant notes. Example: "Focus on promoting new product line."
Click "Next" or a similar option to proceed.
Step 5: Define Line Items
Example Campaign:
Line Item 1 - Display Ads for Product A:
- Placement: Select a suitable placement, such as "Display - Standard" for general visibility.
- Ad Type: Specify "Display."
- Targeting: Define your targeting criteria. Example: Target users interested in electronics and gadgets.
- Bid Strategy: Choose a bidding strategy. Example: Cost Per Thousand Impressions (CPM).
- Creatives: Associate creatives showcasing Product A.
- Budget: Allocate $20,000 to this line item.
Line Item 2 - Video Ads for Product B:
- Placement: Choose a video placement, e.g., "In-Stream - Standard."
- Ad Type: Specify "Video."
- Targeting: Define video-specific targeting, e.g., users who watched similar product videos.
- Bid Strategy: Use a bidding strategy like Cost Per Completed View (CPCV).
- Creatives: Associate video creatives for Product B.
- Budget: Allocate $30,000 to this line item.
You can add more line items based on your campaign's complexity.
Step 6: Review and Confirm
- Review all the details for the insertion order and its line items.
- Ensure that your campaign's budget, targeting, and creative assets align with your campaign goals.
- If everything looks correct, click "Save" or a similar option to confirm the creation of the insertion order.
Step 7: Submit for Approval (If Required)
- Depending on your organization's workflow, you may need to submit the insertion order for approval before activation. Follow your organization's processes for this step.
Step 8: Activate the Insertion Order
- Once approved (if necessary), you can activate the insertion order to start running the campaign.
Step 9: Monitor and Optimize
- Continuously monitor the campaign's performance and make adjustments as needed to achieve your goals, such as adjusting budgets, targeting, or creatives.
This example demonstrates the process of creating an insertion order in DV360 for a hypothetical summer product launch campaign. The actual options and features available may vary based on your DV360 account settings and permissions.
