Here are some examples of Expected Click-Through Rate (CTR) for different scenarios:
1. A highly specific keyword with a specific ad: If someone searches for "buy red running shoes for men" and your ad is highly relevant and specific to that search query, then the expected CTR would be high.
2. A general keyword with a generic ad: If someone searches for "running shoes" and your ad is generic and not highly relevant to the search query, then the expected CTR would be lower.
3. A highly competitive keyword with a highly relevant ad: If you're bidding on a highly competitive keyword like "insurance" and your ad is highly relevant to the search query, then the expected CTR would be high.
4. A low search volume keyword with a highly relevant ad: If you're bidding on a low search volume keyword like "best hiking boots for flat feet" and your ad is highly relevant to the search query, then the expected CTR would be high.
Overall, the expected CTR is determined by the relevance of your ad to the user's search query, the competitiveness of the keyword, and historical performance data. By focusing on creating relevant and specific ads for your target audience, you can increase your expected CTR and improve the performance of your Google Ads campaigns.
