Landing Page Experience is a measure of how well your website's landing page delivers a relevant and positive experience to users who click on your Google Ads. It is one of the three components that make up the Quality Score of a keyword in Google Ads, along with Ad Relevance and Expected Click-Through Rate.
Google evaluates Landing Page Experience based on several factors, including the relevance and usefulness of the landing page's content, the loading speed of the page, and the ease of navigation for users. A positive Landing Page Experience can result in higher ad positions, lower cost per click, and better overall campaign performance.
To improve your Landing Page Experience, you can focus on creating high-quality landing pages that are relevant to the user's search query and provide a positive user experience. This can include ensuring that the landing page's content is easy to read, relevant to the ad's messaging, and optimized for the user's device. Additionally, optimizing your landing page's loading speed and making it easy for users to navigate can also help to improve your Landing Page Experience and ultimately your campaign's performance.
