In Display & Video 360 (DV360), an "inventory source" refers to the various digital platforms, websites, apps, ad exchanges, and other sources where your ads can be displayed. These sources provide ad space that advertisers can purchase to reach their target audiences. Inventory sources in DV360 play a crucial role in determining where and how your ads will be shown. Here are some common types of inventory sources with examples:
Websites and Portals:
- Example: News websites like CNN.com or entertainment portals like TMZ.com. Advertisers can place their display or native ads on these sites to reach relevant audiences.
Mobile Apps:
- Example: Popular mobile apps like Facebook, Instagram, or games. Advertisers can run in-app ads, including banner ads, interstitials, and video ads, within these apps.
Ad Exchanges:
- Example: Google Ad Exchange (AdX) or OpenX. Ad exchanges are digital marketplaces where publishers make their ad inventory available for programmatic buying. DV360 connects with multiple ad exchanges, giving you access to a wide range of digital ad space.
Video Sharing Platforms:
- Example: YouTube. DV360 provides access to YouTube as an inventory source. Advertisers can run TrueView video ads on YouTube channels, videos, and across the YouTube network.
Connected TV (CTV) and Over-the-Top (OTT) Platforms:
- Example: Roku, Hulu, or smart TVs. DV360 offers inventory sources for CTV and OTT, allowing advertisers to reach audiences watching content on streaming devices and smart TVs.
Social Media Platforms:
- Example: Twitter, LinkedIn, or Snapchat. Advertisers can run sponsored content, display ads, and video ads on these platforms.
Programmatic Direct Deals:
- Example: Premium publishers may offer programmatic direct deals to specific advertisers. These deals can provide guaranteed ad placements on high-quality websites.
Audience Networks:
- Example: Advertisers can reach users across a network of websites and apps, often managed by a single entity. Facebook Audience Network is an example where advertisers can extend their Facebook ad campaigns to reach users on third-party apps and websites.
Content Recommendation Widgets:
- Example: Taboola or Outbrain. These widgets appear at the end of articles on various websites and promote sponsored content. Advertisers can use DV360 to place native ads in these widgets.
Private Marketplaces (PMPs):
- Example: Premium publishers create PMPs where they offer exclusive access to their inventory for specific advertisers. These can be customized, curated sources tailored to specific campaign needs.
It's important for advertisers to carefully select inventory sources based on their campaign objectives, target audience, and content relevance. By choosing the right inventory sources, advertisers can effectively reach their intended audience in appropriate online environments.
