Changing the inventory source settings in Display & Video 360 (DV360) allows you to adjust where and how your ads are displayed to optimize your campaign's performance. Here are steps to make changes to these settings in DV360:
Please note: Changing inventory source settings may impact your campaign's reach and performance, so make adjustments thoughtfully.
Log in to DV360: Visit the DV360 platform and log in to your account.
Navigate to the Campaign: Select the campaign for which you want to make changes to the inventory source settings.
Edit Line Item: Within the campaign, select the specific line item that you wish to modify. This is where you can adjust the inventory source settings for that line item.
Access Inventory Source Settings:
- Depending on the version of DV360, the location of the inventory source settings may vary slightly. However, it's typically found within the line item settings.
- Locate and click on the "Settings" or "Details" tab for the selected line item. Look for options related to inventory or inventory source.
Edit Inventory Source Settings:
- Here, you'll see options to edit your inventory source settings. These settings may include:
- Inventory Source: Choose from various inventory sources, such as specific websites, apps, ad exchanges, or ad networks. You can add or remove sources as needed.
- Inventory Type: Determine the type of inventory you want to target (e.g., display, video, mobile app, CTV).
- Inventory Quality: Set preferences for viewability and brand safety to control where your ads appear.
- Exclusions: Specify websites, apps, or categories that you want to exclude from your campaign.
- Preferred Deals or PMPs: If you have private marketplace deals or preferred deals, you can access them in this section.
- Here, you'll see options to edit your inventory source settings. These settings may include:
Save Changes: After making the desired adjustments to your inventory source settings, be sure to save your changes.
Review and Activate: Double-check your changes to ensure they align with your campaign goals. Once you're satisfied, activate the line item to apply the new settings.
Monitor Performance: After your campaign is running with the updated inventory source settings, closely monitor its performance using DV360's reporting and analytics features. This will allow you to assess the impact of your changes and make further optimizations if necessary.
Remember that changing inventory source settings can affect the reach and performance of your campaign, so it's important to regularly review and adjust these settings to align with your campaign objectives and make improvements as needed.
