In Display & Video 360 (DV360), an "Insertion Order" (IO) typically includes various modules or sections that allow you to configure the details of your advertising campaign. While DV360 is primarily a text-based interface, I can describe the typical modules you'll encounter when setting up an IO, along with a general overview of what each module entails in the context of an example campaign. Keep in mind that the platform may have evolved or been updated since my last training data in September 2021.
1. IO Details Module:
- Example: In this module, you specify the basic information for your campaign. This includes the advertiser, insertion order name, start and end dates, budget, pacing, currency, and any notes or comments.
2. Line Items Module:
- Example: In this module, you create line items within your insertion order. Each line item represents a specific ad placement or targeting criteria within your campaign. For example, you might have one line item for display ads and another for video ads.
3. Creative Module:
- Example: When setting up a line item, you can upload creative assets like images, videos, or HTML5 creatives for your ads. Images or videos can be uploaded here, which will be associated with your line items.
4. Targeting Module:
- Example: In this module, you define the audience you want to target with your ads. You can set criteria such as demographics, interests, geographic location, and more.
5. Bid Strategy Module:
- Example: Here, you select the bidding strategy you want to use for your line items. Options may include Cost Per Thousand Impressions (CPM), Cost Per Click (CPC), or others, depending on your campaign goals.
6. Budget Module:
- Example: Within each line item, you allocate a portion of your total budget. For instance, if your insertion order has a $50,000 budget, you might allocate $20,000 to one line item and $30,000 to another.
7. Frequency Capping Module:
- Example: You can set limits on how frequently your ads are shown to the same user within a specific time frame, preventing overexposure. This is particularly important for optimizing ad delivery.
8. Brand Safety Module:
- Example: This module allows you to define brand safety settings to ensure your ads don't appear on inappropriate or unsafe websites.
9. Verification and Viewability Module:
- Example: You can set up verification and viewability settings to measure how well your ads are being viewed and to verify that they are delivered as intended.
10. Additional Modules: - Depending on your campaign's complexity and your specific goals, there may be additional modules for things like location targeting, time scheduling, and more.
Please note that while you can upload images and creatives within the Creative Module, I can't provide actual images in this text-based format. You would upload images directly into the platform when configuring your campaign.
