Setting up a campaign in Display & Video 360 (DV360) involves multiple steps to configure various aspects of your advertising campaign. While DV360 is primarily a text-based platform, I can describe the typical steps you'd follow, including where images are typically uploaded, in the context of an example campaign. Here are the steps:
Step 1: Log In to DV360
- Open your web browser and go to the DV360 platform.
- Log in to your DV360 account using your credentials.
Step 2: Create a New Campaign
- In your DV360 dashboard or navigation menu, locate and select the option to create a new campaign.
Step 3: Campaign Details
- Provide basic information for your campaign, including the campaign name, start and end dates, budget, and any relevant notes or comments.
- Upload images or creative assets associated with the campaign in the Creative Module, which is typically a part of the campaign setup process.
Step 4: Line Item Creation
- Within the campaign, you create one or more line items. Each line item represents a specific ad placement or targeting criteria within your campaign.
- In each line item, you can upload images or creative assets that are relevant to that specific ad placement or targeting criteria.
Step 5: Targeting
- Define your audience targeting criteria, such as demographics, interests, location, and more, within each line item.
- Images may not be uploaded directly in this step, but targeting settings can influence where your ads are displayed.
Step 6: Bid Strategy
- Choose a bidding strategy for each line item. Options may include Cost Per Thousand Impressions (CPM), Cost Per Click (CPC), or others, depending on your campaign goals.
- Images are not directly uploaded here but affect how your ads perform within the chosen bidding strategy.
Step 7: Budget Allocation
- Allocate a portion of your total campaign budget to each line item.
- While not an image upload step, your budget allocation decisions impact the overall campaign.
Step 8: Creative Setup
- In the Creative Module within each line item, you upload specific images or creative assets for your ads. These assets should align with the targeting and ad format you've chosen for that line item.
- Images should meet the specifications for the ad format you're using, such as display ads or video ads.
Step 9: Frequency Capping
- Set limits on how frequently your ads are shown to the same user within a specific time frame. This helps prevent overexposure.
Step 10: Brand Safety and Verification
- Configure brand safety settings to ensure your ads don't appear on inappropriate or unsafe websites.
- Set up verification and viewability settings to measure ad performance.
Step 11: Review and Confirm
- Review all campaign details, line items, targeting, creatives, and settings to ensure they align with your campaign goals.
- Confirm the campaign setup if everything looks correct.
Step 12: Campaign Activation
- Activate the campaign to start running your ads.
Remember that while images are uploaded within the Creative Module, DV360 allows for a variety of ad formats, so the specific steps for image uploads may vary depending on the format you're using (e.g., display, video, native). Always adhere to the platform's image specifications and guidelines for optimal performance.
