what is inventory source dv 360 with example campaign

 In Display & Video 360 (DV360), an "inventory source" refers to the platforms, websites, apps, and digital properties where your ads can be displayed. It represents the available advertising space across various digital channels and publishers. Understanding inventory sources is essential because it allows advertisers to choose where and how their ads will be shown to their target audience.

Here's a more detailed explanation of inventory sources in DV360 along with an example campaign:

Inventory Sources in DV360:

1. Websites and Apps: These are specific websites and mobile applications where your ads can appear. Publishers make their inventory available to advertisers through DV360, allowing you to reach their website visitors or app users.

2. Ad Exchanges: Ad exchanges are digital marketplaces where publishers make their ad inventory available for programmatic buying. DV360 connects with multiple ad exchanges, giving you access to a broad range of digital ad space.

3. Connected TV (CTV) and Over-the-Top (OTT) Platforms: DV360 offers inventory sources for connected TVs and streaming devices. This enables advertisers to reach audiences watching content on platforms like Hulu, Roku, or smart TVs.

4. YouTube: DV360 provides access to YouTube as an inventory source. Advertisers can run TrueView video ads on YouTube channels, videos, and across the YouTube network.

Example Campaign:

Let's say you're running an advertising campaign for a new line of fitness products, including workout equipment and nutritional supplements. Here's how you might select inventory sources in DV360 for this campaign:

Step 1: Campaign Setup

• Log in to DV360 and create a new campaign. Name it "Fitness Product Launch Campaign."

Step 2: Line Item Creation

• Create line items within your campaign. For this example, you create two line items: one for display ads and another for video ads.

Step 3: Targeting

• Define your audience targeting criteria. You might target users interested in fitness, health, and wellness. Set additional criteria such as demographics and location.

Step 4: Inventory Source Selection

• In the line item setup, select the inventory sources where you want your ads to appear:
  • Websites and Apps: Choose fitness-related websites, health blogs, and popular fitness apps.
  • Ad Exchanges: Access various ad exchanges to expand your reach across websites and apps in the fitness and wellness niche.
  • YouTube: Run TrueView video ads on fitness and nutrition YouTube channels and videos.

Step 5: Creative Setup

• In the Creative Module within each line item, upload the specific images or video creatives showcasing your fitness products. Ensure these assets align with your chosen inventory sources and ad formats.

Step 6: Review and Confirm

• Review all campaign details, line items, targeting, inventory sources, creatives, and settings to ensure they align with your campaign goals.

Step 7: Campaign Activation

• Activate the campaign to start running your fitness product ads on the selected inventory sources, reaching your target audience interested in fitness and wellness content.

In this example, inventory sources play a critical role in determining where your fitness product ads will be displayed. By choosing relevant sources like fitness websites, health apps, ad exchanges, and YouTube channels, you can effectively reach your target audience and promote your products to users with a demonstrated interest in fitness and wellness.