In Display & Video 360 (DV360), an "inventory source" refers to the platforms or websites where your ads will be displayed. It encompasses the various publishers, ad exchanges, and websites where you can place your ads to reach your target audience. Each inventory source represents a different platform or place where your ads can appear.
While I can't provide actual images in this text-based format, I can describe how you might select inventory sources in DV360 for an example campaign. Here's a simplified example:
Example Campaign:
Step 1: Log In to DV360
- Log in to your DV360 account.
Step 2: Create a New Campaign
- Click on the "Create Campaign" or similar button to start a new campaign.
Step 3: Campaign Details
- Fill in basic campaign details, including the campaign name, start and end dates, budget, and any notes or comments.
Step 4: Line Item Creation
- Within the campaign, create one or more line items. Each line item represents a specific ad placement or targeting criteria within your campaign.
- For example, you might create one line item for display ads and another for video ads.
Step 5: Targeting
- Define your audience targeting criteria within each line item. This could include demographics, interests, location, etc.
Step 6: Inventory Source Selection
- In the line item setup, you select the inventory sources where you want your ads to appear. This is where you specify where you want your campaign to run.
- Example: You can choose to display your ads on specific websites or apps, select ad exchanges, or even choose particular YouTube channels.
Step 7: Creative Setup
- In the Creative Module within each line item, you upload the specific images or creative assets for your ads. These assets should align with the inventory sources and ad formats you've selected.
- Ensure your images meet the specifications for the ad format you're using.
Step 8: Review and Confirm
- Review all the details of your campaign, line items, targeting, inventory sources, creatives, and settings to ensure they align with your campaign goals.
- Confirm the campaign setup if everything looks correct.
Step 9: Campaign Activation
- Activate the campaign to start running your ads on the selected inventory sources.
The inventory source selection is a crucial step in campaign setup as it determines where your ads will be displayed. You can choose from a wide range of inventory sources to reach your target audience effectively. Your choice of inventory sources should align with your campaign objectives and your audience's online behavior.
