In Display & Video 360 (DV360), targeting settings within an insertion order (IO) allow you to define specific criteria to reach your desired audience effectively. These settings determine who will see your ads, based on various factors such as demographics, interests, behaviors, and more. While targeting settings themselves don't involve uploading images, they are integral to ensuring that your ads are displayed to the right audience in the context of your campaign that includes images.
Here's an explanation of targeting settings in DV360 within the context of an example campaign that includes images:
Example Campaign: Imagine you're running a campaign for a travel company promoting summer vacation packages to tropical destinations. Your goal is to target individuals aged 25-45, who have shown an interest in travel and beach vacations, and you have captivating images of these destinations that you want to use in your ads.
Targeting Settings in DV360:
Demographic Targeting:
- Example: You can specify age ranges (e.g., 25-45) as part of your demographic targeting settings to ensure your ads are seen by individuals within your desired age group.
Geographic Targeting:
- Example: Use geographic targeting to focus on regions or countries where your vacation packages are available. In this case, you'd target users in areas where beach vacations are popular.
Interest-Based Targeting:
- Example: Leverage interest-based targeting to reach users who have demonstrated an interest in travel and beach vacations. DV360 allows you to target based on user interests and behaviors.
Behavioral Targeting:
- Example: Target users who have previously visited travel-related websites, searched for vacation deals, or engaged with travel content. Behavioral targeting helps you reach individuals with a history of travel-related interactions.
Contextual Targeting:
- Example: Utilize contextual targeting to place your ads on websites and web pages that discuss travel destinations and vacation planning. This ensures your ads are displayed in relevant content contexts.
Using Images in Targeting Settings:
While images themselves are not part of targeting settings, they play a critical role in your campaign. You'll use these images in your creative assets to capture the attention of your target audience. For example:
- You'd upload images of the tropical destinations, beaches, and vacation experiences within the creative module of your line items.
- When setting up targeting settings, you ensure that the chosen audience segments align with the individuals most likely to be captivated by the images—those interested in travel and beach vacations.
Review and Optimization: Once your campaign is live, you can monitor its performance using DV360's reporting and analytics features. By analyzing data, you can make adjustments to your targeting settings or creatives to improve campaign results. For instance, if you find that a specific image or demographic segment is performing exceptionally well, you can allocate more budget or refine your targeting settings based on those insights.
Targeting settings in DV360 enable you to connect your compelling images with the right audience, enhancing engagement and conversion rates for your campaign.
