Prepare to be inspired by the exceptional talent and achievements of Ramkripa Ananthan, a prominent figure in the Indian automobile industry.
Renowned for her outstanding design skills, she has played a pivotal role in shaping one of India's most iconic SUVs, the XUV 500, as part of her contributions to Mahindra & Mahindra Limited. Born in 1971, Ramkripa embarked on a journey of excellence by pursuing a degree in mechanical engineering from the esteemed Birla Institute of Technology and Science, Pilani.
Fueling her passion further, she obtained a post-graduate degree in industrial design from the prestigious IDC, IIT Bombay, solidifying her expertise in the field. In 1997, Ramkripa joined Mahindra & Mahindra as an interior designer, leaving her mark on popular models like Bolero, Scorpio, and Xylo.
Her exceptional talent and potential quickly caught the attention of the company, leading to her appointment as the lead designer for the development of a premium SUV. With the goal of tapping into the market for premium SUVs and competing with other automotive giants, Mahindra & Mahindra entrusted Ramkripa with this crucial project.
To ensure the success of the venture, an extensive survey was conducted among 1500 individuals to gather valuable insights into their expectations from a premium SUV. Drawing from her own adventurous spirit and personal experiences, including an awe-inspiring journey from Manali to Srinagar on her Bajaj Avenger bike, Ramkripa incorporated her passion for exploration into the car's design.
In 2007, she made history as the first woman design chief in India, leading a remarkable car design project. Over the course of four years, Ramkripa Ananthan, alongside her dedicated team of 20 employees, poured their hearts and souls into meticulously crafting the design of the XUV 500. Their tireless efforts and unwavering commitment came to fruition in 2011 when the XUV 500 was officially launched, capturing hearts and garnering widespread acclaim and popularity.
Today, Ramkripa holds the esteemed position of head of design for Mahindra & Mahindra, testament to her exceptional capabilities and achievements. Her instrumental role in developing the XUV 500, a best-selling SUV in India, has solidified her status as one of the most celebrated designers in the Indian automobile industry.
Her innovative and visionary approach to design continues to inspire and shape the future of automotive aesthetics, leaving an indelible mark on the industry. Get ready to be inspired by the remarkable journey and contributions of Ramkripa Ananthan, a true visionary in the world of automotive design.
https://doerlife.com/meet-ramkripa-ananthan-the-woman-who-designed-new-mahindrathar-xuv-700/
