Create an Advertiser dv 360 with examples

 Creating an advertiser in Display & Video 360 (DV360) typically involves several steps, including setting up the advertiser's details, adding creatives, defining targeting parameters, and configuring campaign settings. Here's a simplified example of how to create an advertiser in DV360:

Step 1: Log into DV360

• Open your web browser and navigate to the DV360 platform.
• Log in to your DV360 account with your credentials.

Step 2: Create a New Advertiser

1. Once logged in, you'll likely be in your DV360 dashboard. If not, navigate to the main dashboard.
2. Click on the "Advertisers" tab or a similar section where you can manage advertisers.
3. Click the "+ New Advertiser" button or a similar option to create a new advertiser.

Step 3: Fill in Advertiser Details

1. Provide a name for your advertiser. For example, "Sample Retail Store."
2. Fill in other relevant details such as the advertiser's website, contact information, and any additional notes.

Step 4: Define Creative Assets

1. Upload the creative assets you want to use for your campaigns. These could be images, videos, HTML5 ads, or other formats.
2. Configure the creatives with the necessary details like ad dimensions, duration (for videos), and click-through URLs.

Step 5: Set Up Targeting Parameters

1. Define your target audience. For example, you might target users interested in "Outdoor Gear."
2. Specify geographical targeting, such as targeting users in a specific city or region.
3. Select other targeting parameters like demographics, interests, and behaviors.

Step 6: Configure Campaign Settings

1. Choose the campaign type, such as display, video, or native.
2. Set the campaign start and end dates.
3. Define the campaign budget and bid strategy.
4. Configure ad scheduling if applicable.
5. Select any brand safety or verification settings.

Step 7: Review and Launch

1. Review all the details you've entered to ensure accuracy.
2. If everything looks correct, click the "Launch Campaign" or "Save and Launch" button to activate your campaign.

This is a simplified example, and the actual steps and options in DV360 can be more extensive and granular depending on your specific advertising needs and the features available at the time of use. Additionally, DV360 often integrates with other Google Marketing Platform tools like Campaign Manager and Search Ads 360 to create more comprehensive advertising strategies.

Always refer to the most up-to-date DV360 documentation or consult with a DV360 specialist to ensure you're using the platform effectively and in line with your advertising goals.