Display & Video 360 (DV360) is a comprehensive advertising platform, and there are numerous topics and features within the platform that advertisers can explore and utilize. Here's a list of some key topics and features in DV360:
Campaign Management:
- Setting up new campaigns.
- Creating line items and insertion orders.
- Managing budgets and bid strategies.
Creative Management:
- Uploading and managing creative assets (videos, images, HTML5 ads).
- Dynamic creative optimization (DCO).
Audience Targeting:
- Building and managing audience segments.
- Audience insights and reporting.
Programmatic Advertising:
- Real-time bidding (RTB).
- Private marketplace (PMP) deals.
- Programmatic guaranteed deals.
Data Integration:
- Integrating with data sources like Google Analytics.
- Third-party data providers.
Reporting and Analytics:
- Performance reporting (impressions, clicks, conversions).
- Viewability and brand safety reporting.
- Customizable dashboards and data visualization.
Brand Safety and Verification:
- Brand safety settings.
- Verification and validation of ad placements.
Cross-Channel Integration:
- Integration with other Google Marketing Platform tools.
- Data sharing between Campaign Manager, Search Ads 360, etc.
Video Advertising:
- Video ad formats and specifications.
- Video-specific targeting options.
- Video ad tracking and measurement.
Display Advertising:
- Display ad formats and creative guidelines.
- Display ad targeting options.
- Display ad optimization strategies.
Native Advertising:
- Native ad formats and best practices.
- Native ad targeting.
- Reporting for native ads.
Audio Advertising:
- Audio ad formats and creative requirements.
- Audio ad targeting options.
- Audio ad performance measurement.
Ad Fraud Prevention:
- Measures to detect and prevent ad fraud.
- Invalid traffic (IVT) detection.
Integration with Ad Servers:
- Integration with ad servers like Campaign Manager.
- Ad trafficking and tracking.
Bid Strategies and Optimization:
- Automated bidding strategies.
- Campaign optimization techniques.
Creative Testing and Optimization:
- A/B testing of creatives.
- Multivariate testing.
- Creative optimization for better performance.
Global Campaign Management:
- Managing campaigns across different regions and languages.
- Localization and translation features.
Billing and Invoicing:
- Managing billing settings and invoices within DV360.
Training and Support:
- Resources for learning how to use DV360 effectively.
- Access to Google support.
Remember that DV360 is a robust platform with many features, and the specific topics and features you need to focus on will depend on your advertising goals and strategies. Advertisers often use DV360 in conjunction with other Google Marketing Platform tools for a comprehensive advertising strategy.
